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VectraBrand & Web2024
Rebrand and conversion-engineered site for a Series B launch
+88% signups
The challenge
Vectra was raising a Series B with a brand and site that read like a seed-stage startup. First impressions were costing them credibility with enterprise buyers.
Our approach
A full identity system and a conversion-engineered website — editorial design, motion, and a front-end built to convert high-intent traffic.
The outcome
Signups jumped 88% post-launch and the new brand carried them through a successful raise.
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